As some of you might know, I occasionally respond to blog post requests, should I feel the requested topic relevant to me or to my readers. Through my blog and other social media platforms, I offer assistance to my readers. This article will cover the requested topic about “gaining followers to your blog”.
To start off, I’m going to put it out there that I am by no means a “pro” and that there is still so much that I need to learn. If you are a regular reader of my blog, you’ll notice that I am constantly changing and updating the layout, colours, font, links, tabs and even my writing styles. My attitude is such that if someone can learn from the knowledge that I have gained, then I will gladly assist. Remember, through teaching we also learn.
Please note that if you have anything to add to this post then by all means, contribute your input at the end of the article so that we may all benefit from each other and in doing so, increase the blogging experience for all bloggers alike.
Alrighty then let’s get to it. What I have found is that the way to gain followers is to follow 4 simple steps:
It seems obvious but the first step is to be original. With so many bloggers out there and even more bloggers “catching on” to blogging, it’s hard to distinguish yourself from the next blogger… or so it seems. Compare the various blogs to each other, focusing especially on the established blogs and you will notice that even similar genres of blogs DO have differences. Established, successful blogs seem to have mastered the concept of gaining traffic, input and interaction to their blogs. It’s not that hard if you focus on what YOU are passionate about. Blogging is easier if the topics come naturally. Otherwise, you’re just wasting your time because sooner or later you will lose interest or worse, your readers will lose interest. Just relax, think and focus on you. Like-minded individuals like you, will be attracted to your profile. You know what they say about birds of feather… they blog together 🙂
Interact with other bloggers. Like you, other bloggers also seek traffic volumes. A good starting point would be some reciprocity. Read other bloggers’ posts and leave a comment, preferably a comment that shows you’ve actually read their piece and not a generic comment… and follow their blog too.
Don’t ask for “follow backs”, it makes you seem desperate. Rather add a link to your blog, after your comment. If you’re commenting via your blog though, it usually automatically links back to your blog.
Say something like:
Hi Blogger X! Your post on world domination is really fascinating! I did a similar post on brainwashing. Visit my blog to check it out here: www.toxicsweetyspensieve.wordpress.com”
Be proactive in getting your name out there and don’t rely on others to market you. You are responsible for your own branding. Yes, you are a brand. Now that you are blogging, you need to be sensitive to what affects your brand. Get into the mind frame that your name is your brand.
It is helpful to join networking sites such as blogfrog, bloglovin and LinkedIn to connect with like-minded individuals. LinkedIn has numerous “groups” dedicated to communities which focus on various writing (or other) interests that you may have. If you join one of these groups, you will be able to hold discussions around your area of interest (depending on what your group is focusing on). If there is no group that shares your interest available, then you can start a group and invite others to it.
I don’t utilise LinkedIn groups for my blogging, as much as I would like to due to the fact that my LinkedIn profile centres around my career i.e. I work at a Global Recruitment Company, so my LinkedIn network is made up of professionals with whom I deal with on a daily basis, for work purposes… which of course demands a certain level of “professionalism” on my part.
Remember what I said about brand sensitivity? Well, I do not want to confuse my network with too much ‘personal’ blog-promoting. I interact with professionals from various industries and across all levels ranging from mid-level managers to your C-level Executives. Spamming my LinkedIn profile with “pleeease check out my blog” would affect my professional brand.
I still publish relevant articles to LinkedIn though… After all, they are still entitled to my opinion. 🙂
The confusion comes in because I also have a professional blog. In my work capacity I utilise social media platforms such as Facebook, Twitter, LinkedIn and WordPress as well. You can see how important maintaining the boundary so that everyone knows which capacity (personal or professional) you are using each platform for. What I’ve actually resigned myself to do, is to have separate accounts for each platform, both personal and professional. See below for my professional links:
Having separate accounts helps remove any confusion from those that I interact with, in the different roles in my life… especially because of my strong opinions.
Finally, if you haven’t started blogging yet and are undecided as to which platform to use, I would like to recommend WordPress. WordPress bloggers seem to be friendlier and more inclined to follow your blog and interact with you (especially when reciprocated).
I actually migrated from Blogspot to WordPress (and also changed the blog name altogether) which was a drastic move I know, but well worth it, as my intentions were SEO-motivated. You can read all about my Blogspot exit HERE.
To be honest, I’m actually considering running my blog on both platforms as WordPress does have its faults but for now the WordPress benefits outweigh the Blogspot benefits, for me at least. I have also received more followers on WordPress than Blogspot. Although, that could also be due to my increase in posts, increase in blog promotion or improved writing techniques.
Which platform has worked best for you?
I hope that this post was helpful. If you think that you have anything useful to add, then feel free to add your comments below.
Don’t forget to follow my Twitter feeds.
Join my Facebook community.
Check out my newly updated Pinterest.
I leave you with the following thought:
“Human beings are individuals, and blogs should reflect that individuality.” – Fowzia Gamiet
So, who are you…?
Till next time…
ToxicSweety over and out
This article featured as a guest-post on the Build SA website. Check it out HERE.